经济日报文章：文旅惠民不是打价格战

Core Viewpoint - The article emphasizes that cultural tourism benefits should not merely focus on price reductions but rather on enhancing overall value and experience for both residents and tourists [1][2]. Group 1: Policy and Implementation - Xi'an has introduced a 60 yuan annual unlimited access card for the city wall, with 17 entry points now open, transforming the experience from a single-point visit to a circular exploration [1]. - The increase in entry points allows for better integration of the city wall into urban life, creating a "one-hour micro-vacation circle" that includes nearby parks and local cuisine [1]. Group 2: Broader Trends in Cultural Tourism - The article notes a nationwide trend of ticket price reductions, with various cities implementing innovative practices to enhance accessibility and integration of cultural sites into daily life [2]. - Examples include Nanjing's city wall access via public transport cards, Beijing's removal of barriers along the central axis, and Fuzhou's creation of a "pocket museum" linking historical sites [2]. Group 3: Concept of Value in Cultural Tourism - True cultural tourism benefits should focus on creating a seamless experience that integrates scenic spots into the daily routines of residents and tourists, rather than just reducing ticket prices [2]. - The article argues for a shift from viewing cities as one-time attractions to seeing them as repeatable experiences that foster shared enjoyment among locals and visitors [2].