贺兰山下枸杞红：千年 “红宝” 结出产业振兴硕果

Core Insights - The Ningxia goji berry industry is experiencing significant growth, with a comprehensive brand matrix and over 2,700 enterprises, including 11 national leading companies and 21 large-scale enterprises [3] - The industry has created approximately 270,000 jobs, with an average annual income of 36,000 yuan for workers in the goji berry sector [3] - The total output value of the goji berry industry in Ningxia has surpassed 20.4 billion yuan, making it a key driver of regional economic growth [3] Industry Development - Ningxia has established two regional public brands, "Ningxia Goji" and "Zhongning Goji," and has developed over 120 types of deep-processed goji products, exporting to 50 countries and regions [3] - The region has built a modern goji berry industry development framework covering five cities and 15 main production counties, enhancing its global brand influence [3][4] Technological Advancements - The establishment of the China Goji Research Institute and the National Goji Product Quality Inspection Center in Ningxia has strengthened the industry's technological capabilities and product quality assurance [4] - Over 270 technology projects have been implemented with an investment of nearly 290 million yuan, driving high-quality development in the goji berry sector [4] Innovation and Product Development - Companies like Bai Rui Yuan are actively exploring innovative paths, holding over 40 technology patents, including the "fresh-keeping goji berry" that significantly reduces drying time while preserving nutrients [5] - The integration of modern agricultural techniques, such as Israeli drip irrigation and full-process traceability systems, enhances the quality and appeal of goji products [7] Cultural and Economic Impact - The Bai Rui Yuan goji berry estate combines health food, cultural experiences, and tourism, creating diverse revenue streams and job opportunities while promoting local economic development [7][8] - The goji berry industry connects ancient health culture with modern consumer demands, benefiting over 270,000 practitioners and contributing to the local economy [8]