威海暑期旅游市场显现新趋势，多元需求驱动行业创新

Group 1 - The core viewpoint of the articles highlights the evolving trends in the tourism market for the summer of 2025, emphasizing the importance of deep cultural experiences and high-quality services as key attractions for tourists [1] - A significant focus on educational and cultural aspects in family travel is noted, with 66.7% of respondents prioritizing the educational value of itineraries, and a willingness to pay a premium for high-quality family travel products [2] - The demand for immersive cultural experiences in study tours is underscored, with 83.3% of respondents valuing deep cultural engagement and integration of local culture in their travel experiences [3] Group 2 - Graduating students prioritize relaxation and broadening their horizons during their travels, with 100% indicating a need to relieve stress and 80% seeking to gain new experiences [4] - Innovations in consumption models are emerging, with 60.3% of respondents showing interest in multi-day tickets and night economy activities becoming a new growth point for the summer market, attracting significant interest from 90.6% of respondents [5]