上海书展阅读活动再创新高 上展中心户外首推“阅界夜市” “书展+”新场景 让阅读融入生活

Core Points - The 2025 Shanghai Book Fair will take place from August 13 to 19, featuring a comprehensive guide that includes key forums, book recommendations, cultural products, and ticketing information, aiming to integrate reading into the daily lives of citizens [1] - The number of reading activities at the Shanghai Book Fair has reached a record high of 1,267, representing a 23.8% increase compared to last year, with a new sub-venue established in Wuzhen, Zhejiang [1] Group 1: Participation and Offerings - Hunan Province is invited as the guest province for the second time since 2013, showcasing over 4,000 quality books and 29 events, with various reader benefits including discounts and unique cultural products [2] - The China Publishing Group will present over 4,000 titles and 70 cultural reading activities, featuring renowned authors and a focus on cultural brands [3] - Shanghai Century Publishing Group will present nearly 10,000 titles, including over 2,000 new books, and will host around 300 events, emphasizing themed recommendations throughout the fair [3] Group 2: Innovative Exhibition Model - The fair introduces a "dual main venue + X + N" model, with the Shanghai Book City optimizing space for diverse cultural activities and planning to showcase over 120,000 book varieties [4] - The Shanghai Book City will host over 40 events, including new book launches and author meet-and-greets, alongside various themed exhibitions and interactive experiences [4] Group 3: Integration with Cultural Tourism - The fair will feature a "Reading Night Market" from August 13 to 18, offering a variety of cultural products and activities, enhancing the integration of reading with lifestyle [5] - The Wuzhen sub-venue aims to transform reading into a natural life experience, providing free access to scenic spots for ticket holders [6] - The event will also include discounts and special offers related to local hotels, dining, and shopping, promoting a holistic cultural experience [7]