智通财经网·2025-08-07 01:56Group 1 - The report emphasizes the importance of motorcycle exports and the core direction for Chinese motorcycle companies, highlighting their improved product capabilities and cost-performance advantages, which are expected to capture overseas market share [1] - Key overseas market trends include: 1) Europe and America are in a stable recovery phase with a projected CAGR in the single digits, characterized by a high proportion of scooters and street bikes, while cruiser, touring, and sport models are becoming more popular 2) Latin America is experiencing steady growth with a projected low double-digit CAGR, primarily driven by scooters and urban commuter bikes, but rugged terrain favors the popularity of street, sport, and off-road models 3) ASEAN is stabilizing with a projected single-digit CAGR, where consumers prioritize practicality and economy, but a noticeable trend of consumption upgrading is emerging, indicating significant future market potential [1] - The advantages and disadvantages of Chinese companies going abroad include: 1) Disadvantages: Limited product matrix, such as Chuanfeng's lack of scooter offerings, leading to uneven shipment structure and small market coverage 2) Advantages: High cost-performance ratio of certain models, which helps companies quickly enter and capture market share, with successful strategies already seen in scooters and ADV models, while cruiser and racing models have yet to initiate price competition strategies, indicating future potential [1] Group 2 - Chinese companies have different layouts and competitive stages in various key markets, with a long-term outlook suggesting that as their product matrix improves, they can capture market share through cost-performance advantages, achieving annual sales of 150,000 to 200,000 units for a single Chinese brand in the Europe and America markets, and approximately 700,000 and 600,000 units in Latin America and ASEAN markets respectively [2]