“差异化服务”：让金融活水流向最需要的地方

Core Viewpoint - The People's Bank of China in Tongliao City focuses on providing financial support to private small and micro enterprises, leading to a continuous increase in loans for these businesses over the past 30 months, with a growth rate exceeding 15% [1][6]. Differentiated Service Concept - The bank adopts a "precise matching and targeted efforts" service concept, identifying four categories of private small and micro enterprises: agricultural, technological, manufacturing, and service-oriented, to tailor financing solutions [2]. Differentiated Policy System - A dual-featured policy system is established focusing on the "industry attributes and life cycle" of private small and micro enterprises, with specific policies for the livestock industry, technology innovation, green transformation, and consumer spending [3]. Differentiated Product Design - Innovative financial products are developed to address common challenges faced by private small and micro enterprises, such as lack of collateral and data, including non-traditional collateral options and tailored financing solutions [4]. Differentiated Service Model - The bank enhances financing efficiency through a restructured service model, implementing an online and offline parallel approval mechanism, and introducing quick loan renewal services to address cash flow issues [5]. Financing Growth Metrics - As of the end of June, the loan balance for private and inclusive small and micro enterprises in Tongliao City increased by 17.78% and 18.43% year-on-year, respectively [6]. Differentiated Promotion Model - A differentiated promotion model is created to ensure policies reach the right enterprises, including on-site policy interpretation and a platform for government and enterprise interaction, resulting in signed agreements worth 8.27 billion yuan [7]. Future Goals - The bank aims to expand its differentiated service system to include individual businesses and new agricultural operators, with plans to implement mobile and online lending models in remote areas [7].