走具有农商特色的高质量发展之路

Core Viewpoint - Jiangsu Taixing Rural Commercial Bank has been focusing on local economic and social development, maintaining a steady and improving business operation through precise market segmentation, differentiated competition, and talent cultivation, thus achieving a high-quality development path unique to rural commercial banks [1] Group 1: Market Strategy - The bank emphasizes identifying customers as a challenge for differentiated operations, transitioning from "product-oriented" to "customer-oriented" strategies, enhancing customer segmentation and precise marketing [2] - It utilizes a customer profiling approach, integrating various data sources to achieve refined classification and targeted marketing, activating the potential of long-tail customers and competing for high-net-worth clients [2] Group 2: Project Services - The bank has restructured its service departments to align with local industrial development, establishing six regional service centers to provide dedicated financial services to enterprises [3] - An innovative "prospective assessment + credit lending" mechanism has been introduced to support long-term projects, facilitating new construction and equipment purchases [3] Group 3: Differentiation and Core Competitiveness - The bank aims to build a differentiated core competitiveness to address market challenges, leveraging high-quality party building to drive development and implementing a "finance + party building + rural revitalization" service model [4] - Collaborative projects with local departments have been established to enhance the integration of inclusive finance and social services [4] Group 4: Corporate Culture - The bank focuses on cultivating a strong corporate culture that aligns with local economic development, promoting a customer-centric approach and enhancing its brand image as a preferred bank for the community [5] Group 5: Customer Experience - The bank is committed to optimizing customer experience through a "big data + grassroots + grid-based" marketing model, enhancing customer engagement and satisfaction [6] - Community outreach activities have been conducted to promote financial literacy and activate the functionalities of social security cards [6] Group 6: Technological Empowerment - The bank is advancing its digital transformation by enhancing its technological capabilities, which support business development, cost reduction, and risk management [7] - Various systems have been developed to streamline loan approval processes, improving efficiency for customers [7] Group 7: Talent Development - The bank emphasizes building a high-quality team by adhering to strict selection criteria and fostering a culture of meritocracy [8] - A comprehensive training system is in place to enhance the skills and capabilities of employees, promoting a multi-skilled workforce [8] Group 8: Integrity and Ethics - The bank implements rigorous measures to assess the integrity and ethical standards of its staff, ensuring a clean and accountable workforce [9]