Feng Huang Wang·2025-08-07 02:44Group 1 - The global smartphone market experienced a significant revenue increase in Q2 2025, surpassing $100 billion (approximately 717.88 billion RMB), marking a historical high for the second quarter with a year-on-year growth of 10% [1] - In contrast, the global smartphone shipment volume only saw a modest year-on-year increase of 3% during the same period [1] - The average selling price (ASP) of global smartphones reached a new high of nearly $350 (approximately 2512.6 RMB), reflecting a year-on-year increase of 7% [1] Group 2 - Among the top five brands—Apple, Samsung, Xiaomi, OPPO, and Vivo—all reported year-on-year revenue growth in Q2 2025 [2] - Apple achieved the most remarkable performance, capturing 43% of the global smartphone market revenue with a growth rate of 13% [2] - Samsung maintained its leading position in global smartphone shipments, with a revenue increase of 4% [2] - OPPO showed strong performance with a 14% year-on-year increase in ASP, the highest among the top five brands, and a revenue growth of 10% [2] - Vivo experienced a slight revenue growth of 4% and a shipment increase of 5% in Q2 2025 [2] - Counterpoint Research anticipates that the trend towards high-end smartphones will continue, with revenue growth outpacing shipment growth for the entire year of 2025 [2]