Xin Lang Cai Jing·2025-08-07 03:24Core Viewpoint - Li Auto has reported a surge in misleading negative information targeting its vehicle owners across various online platforms, which has significantly harmed the company's user image and disrupted the lives of its customers [1][3]. Group 1: Negative Information and Legal Actions - The company has identified that negative information has been continuously and intensively published across multiple platforms, indicating organized illegal activities [3]. - On August 3, a single platform saw 45 identical posts related to Li Auto owners within a span of just seven hours, showcasing the coordinated nature of the attacks [3]. - Li Auto is gathering evidence and plans to pursue legal actions through platform complaints, civil lawsuits, and criminal reports to hold responsible parties accountable [3]. Group 2: Customer Concerns and Social Media Activity - A customer reported feeling unsafe due to the overwhelming negative comments online, which have led to a sense of fear among Li Auto owners [6]. - The company's product line head shared a screenshot indicating that there are organized efforts to collect negative behaviors associated with Li Auto vehicles and to post malicious comments on social media [8]. Group 3: Product Launch and Safety Testing - Li Auto recently launched its first pure electric SUV, the Li i8, and adjusted its pricing strategy based on user feedback, consolidating its previous three versions into a single configuration priced at 339,800 yuan [8]. - Following a collision test involving the Li i8, the company, along with China Automotive Research and Dongfeng Liuzhou, issued a joint statement clarifying that the test aimed to enhance the vehicle's safety performance and was not intended to target any other brands [8].