多品类第一！九牧横扫全球卫浴市场，行业格局加速洗牌

Group 1 - Xiaomi's recent success with the Yu7 model, achieving over 200,000 units sold in just three minutes, solidifies its leadership in the 3C product sector and positions it strategically in the new energy vehicle market [1] - The trend of integrating full-category layouts with deep technological innovation is not unique to Xiaomi but is a common strategy among industry leaders [1][3] - Haier has transformed from a traditional appliance manufacturer to a builder of a "smart home" ecosystem, while Huawei has expanded from communication equipment to consumer electronics and smart vehicles, showcasing a similar multi-category approach [3] Group 2 - Jomoo has signed a strategic cooperation agreement with Haier to enhance their smart home business, aiming to create a fully interconnected smart home ecosystem that aligns with national strategies [3] - During the 618 shopping festival, Jomoo achieved significant sales, leading the market in smart toilet sales with a market share far exceeding its closest competitors [4] - Jomoo's comprehensive product strategy includes not only smart toilets and sanitary ceramics but also extends to showerheads, bathroom cabinets, and hardware, meeting consumer demand for one-stop solutions [5] Group 3 - The concept of economies of scope suggests that companies producing multiple related products can achieve lower unit costs, which is reshaping competitive dynamics across industries [6] - Jomoo's strategy aligns with this theory, leveraging its technological advancements across its entire product line to create a multiplier effect in competition [7] - Jomoo's early entry into the smart toilet market and its extensive patent portfolio have positioned it as a leader in the industry, with over 20,000 patents by the end of 2023 [7][10] Group 4 - Jomoo's innovative technologies, such as the "full waterway sterilization" system and ultra-quiet toilet designs, have set new industry standards and enhanced its competitive edge [10][19] - The company has initiated a project with the Gates Foundation to develop a waterless toilet, addressing global sanitation challenges and showcasing its technological prowess [19] - Jomoo's commitment to R&D, investing over 10% of its sales annually, has resulted in significant advancements in cleaning technology and health monitoring capabilities [15][19] Group 5 - The shift towards digitalization and globalization is driving transformation in the bathroom industry, with Jomoo leading the charge through smart manufacturing and global market expansion [21][27] - Jomoo's smart factory utilizes 5G technology and automation to enhance production efficiency and sustainability, setting industry benchmarks [21][26] - The company's AI-driven product innovations, such as the AI BATH solution, are redefining user experiences in the bathroom sector [25] Group 6 - Jomoo's brand value has reached 181.286 billion yuan, reflecting its growing market position and the increasing recognition of Chinese brands on the global stage [28] - The company's multi-category strategy, technological leadership, and commitment to digitalization and globalization are reshaping the competitive landscape of the bathroom industry [28]