盒马公布财年规划 持续看好内需消费市场

Core Insights - Hema has rapidly entered the top three of China's retail supermarket sector, achieving over 420 stores by March 31, 2025, and ranking third in the 2024 China Chain Top 100 list with a GMV of 75 billion [1] - The growth of Hema and similar retail enterprises has significantly contributed to domestic demand, which accounted for an average of 86.4% of economic growth over the past four years [1] Group 1 - Hema's opening in Jiangsu Taizhou attracted significant attention, with reports of long queues and high sales, such as over 500 king crabs sold in a single day [2] - The company has established a robust supply chain with eight supply chain centers and over 300 direct procurement bases, enhancing its ability to offer unique products and self-branded goods [2][3] - Hema's focus on differentiated global products, including affordable imported salmon and trendy items like durian layer cake, has driven customer traffic and consumption [2] Group 2 - Hema has refined its business model over ten years, focusing on two core formats: Hema Fresh and Hema NB, while strategically closing underperforming stores [4] - The company achieved its first annual profit in the last fiscal year, indicating a successful strategic focus [5] - Hema has integrated its membership system with Alibaba's 88VIP, resulting in a doubling of membership numbers and demonstrating consumer recognition of the brand [6]