Core Viewpoint - Mercedes-Benz is facing significant challenges in the Chinese market, with drastic price cuts on multiple models and a notable decline in sales and profits, leading to the closure of several dealerships [1][10][11]. Pricing and Sales - Recent price reductions for models such as the A-Class, C-Class, EQA, and EQB have reached up to 50%, with the A-Class being offered at a low of 125,600 yuan [1][2]. - The sales revenue for Mercedes-Benz in the first half of 2025 was 66.377 billion euros, a year-on-year decline of 8.6%, with a net profit drop of 55.8% [10]. - In the Chinese market, sales fell by 14% to 293,200 units in the first half of the year, marking the largest decline globally for Mercedes-Benz [10][11]. Dealership Closures - Multiple dealerships in cities like Tangshan, Dongying, and Luoyang have closed, attributed to business adjustments and authorization terminations [1][3][5]. - Customers are facing difficulties in accessing services and warranties due to the closures, leading to concerns about their rights and the continuity of service [3][5]. Technological Lag and Customer Dissatisfaction - Mercedes-Benz is perceived to be lagging in technology, particularly in electric and smart vehicle features, with customers expressing dissatisfaction over additional charges for services that are often free with competitors [6][9]. - The company is reportedly expanding its R&D team in China to improve its software and smart cockpit capabilities, indicating a response to competitive pressures [6][11]. Market Position and Future Outlook - The shift towards electric vehicles in China is significant, with new energy vehicles accounting for over 44% of total sales, while Mercedes-Benz remains heavily reliant on traditional fuel vehicles [11]. - The decline in sales and profitability, coupled with the aggressive pricing strategies, raises concerns about the long-term viability of Mercedes-Benz in the competitive automotive landscape [10][11].
奔驰价格崩了!最低只要12万:多地门店人去楼空
Xin Lang Ke Ji·2025-08-07 04:04