Ge Long Hui A P P·2025-08-07 04:28Core Viewpoint - The recent trademark application by Elon Musk's AI company xAI for "MacroHard" is seen as a clever jab at Microsoft, indicating a potential competitive stance in the AI sector [1][2] Group 1: Trademark Application - xAI officially submitted the trademark application for "MacroHard" on August 1, 2025, which has sparked discussions in the market regarding its implications for competition with Microsoft [1] - The name "MacroHard" is a play on words, contrasting with Microsoft's "Microsoft," with "Macro" (large) opposing "Micro" (small) and "Hard" (hard) opposing "Soft" (soft), creating a strong resonance in both English and Chinese contexts [1] Group 2: Competitive Implications - The application suggests that Musk may be laying the groundwork for a new tech battle, with "MacroHard" potentially becoming a flagship brand for multi-agent AI systems [1] - The longstanding rivalry between Musk and Microsoft founder Bill Gates is highlighted, with "MacroHard" viewed as a direct response to Microsoft's significant investments in OpenAI and its leading position in AI applications [2] - Musk's naming of the new AI company serves as both a provocation to competitors and a strategy to enhance xAI's presence in the AI market, aiming to challenge Microsoft's dominance [2]