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保险业“反内卷”应拿出真功夫
Guo Ji Jin Rong Bao·2025-08-07 04:44

Core Points - The Guangdong Insurance Industry Association has released a self-discipline convention to combat "involution" competition, aiming to resist malicious price wars and unreasonable assessments, which is expected to standardize industry behavior and protect consumers [1][2] - Other regions such as Fujian, Anhui, and Hebei have also introduced similar conventions, indicating a collective awareness of the dangers of "involution" and a commitment to reform [1] - The current "involution" competition in the insurance industry is primarily characterized by price wars, inflated fees, and high commissions, leading to negative impacts such as eroded profitability and consumer rights violations [1] Industry Response - The release of the convention reflects a strong desire within the insurance industry to purify the market environment and establish a new order, emphasizing the need for actionable measures rather than mere slogans [2] - The industry is urged to fundamentally break the "involution" operating pattern by shifting business philosophies, enhancing organizational efforts, and focusing on problem-solving [2] - A call for stricter control over product marketing prices and commissions is made to curb predatory pricing and commission wars, encouraging a return to core competencies such as product quality and risk management [2]