Group 1 - The extreme heat wave has led to a surge in global demand for summer products from China, particularly portable fans, sunshades, and sunglasses, with total sales exceeding one million units in just two months [1] - Different regions exhibit diverse preferences for summer products, such as swimwear in Kazakhstan, mosquito repellent in Hong Kong, sunscreen in Japan, portable fans in Southeast Asia, and sunshades in Thailand, indicating a growing variety in consumer needs [1] - In Australia, despite being winter, there is a strong demand for cooling products, with a reported over 20% year-on-year growth in GMV for these items during June and July [2] Group 2 - The introduction of the "Taobao Tmall Overseas Growth Plan" in 2024 has significantly boosted cross-border e-commerce, allowing merchants to retain control over pricing and inventory without additional operational costs [2] - The innovative fan lamp, which combines lighting and cooling functions, has seen a remarkable 380% year-on-year increase in GMV, highlighting a new trend in summer consumer products [2]
国产“度夏三宝”风靡海外 便携风扇、遮阳篷和太阳镜淘宝境外销量突破百万
Xin Hua Cai Jing·2025-08-07 05:17