Guang Zhou Ri Bao·2025-08-07 05:19Group 1 - Taobao has entered the "Big Member" era, with the 88VIP membership program announcing an upgrade in member benefits, including additional perks for its seventh anniversary and integration with Hema's membership system [1] - The number of 88VIP members has surpassed 50 million, maintaining double-digit growth over the past year [1] - The upgraded 88VIP membership now includes over 20 exclusive benefits, covering various aspects of consumer needs such as dining, entertainment, and travel [1] Group 2 - Alibaba has initiated a strategic transformation from an e-commerce platform to a large consumption platform, establishing a new e-commerce business group and integrating various platforms like Taotian, 1688, and Xianyu [2] - The company plans to invest 50 billion yuan within a year to create a new service-oriented e-commerce platform, aiming to replicate the success of Taobao in the service industry [2] - Key consumer scenarios, including Ele.me, Fliggy, and Hema, have been deeply integrated to enhance business collaboration and improve consumer experience [2]