累计吸引23万人次参与！青岛莱西夏季海洋大集激活城市夜经济

Group 1 - The event "Summer Ocean Grand Gathering" attracted over 230,000 participants, with an average daily footfall exceeding 20,000, establishing itself as a key summer destination for citizens and tourists [1] - The event served as a cultural, leisure, food, and entertainment festival, enhancing urban life, promoting brand development, and invigorating consumer activity, with beer sales reaching 30 tons and food and entertainment revenue exceeding 500,000 yuan [2] - The event successfully catered to the nighttime leisure needs of citizens, with over 40% of visitors being families, providing low-cost and high-participation activities [2] Group 2 - The "Wanyou" brand from Qingdao Blue Sapphire Wine Co., Ltd. utilized immersive marketing strategies during the event, resulting in a 23% year-on-year increase in local supermarket sales of Wanyou beer [3] - The event featured a diverse range of interactive experiences, including free tastings and competitions, attracting an average of 2,000 participants daily, thereby enhancing brand recognition [3] - The event significantly elevated the brand's visibility and reputation, transforming "Wanyou" from a commercial brand into a "city life symbol" [3] Group 3 - The event emphasized the importance of cultural heritage transmission, featuring performances of local intangible cultural heritage projects, which engaged over 30,000 visitors in the heritage area [4] - The event showcased traditional crafts through interactive displays and sales, with over 60% of consumers being young people, challenging stereotypes about heritage being solely for the elderly [4] Group 4 - The cultural season acted as a catalyst for the night economy, doubling the revenue of nearby night markets and boosting overall consumption in the area by 15% [5][6] - The event demonstrated the feasibility of integrating culture, commerce, and public welfare, effectively uncovering new economic vitality for the city [5]