Core Insights - Hema plans to open nearly 100 new Hema Fresh stores and expand into over 50 new cities in the current fiscal year [1] - By March 31, 2025, Hema is expected to have over 420 stores, achieving its first annual profit in the last fiscal year [2] - Hema's GMV for the fiscal year 2025 is projected to exceed 75 billion yuan, marking its first year of adjusted EBITDA profitability [2] - Hema ranked among the top three in the 2024 Chain Top 100 list by the China Chain Store & Franchise Association, achieving double-digit growth in sales and store count [2] - Hema has established 8 supply chain centers, over 300 direct sourcing bases, and 8 logistics transfer warehouses over the past decade [2] - Hema has focused on two core business models: Hema Fresh and Hema NB, while strategically closing some stores [2] - The recent closure of the last remaining Hema X membership store in Shanghai reflects a strategic adjustment in the company's operations [2] - Hema is targeting the lower-tier market through a dual-line strategy of Hema Fresh focusing on community fresh produce and Hema NB covering high-frequency essential needs [2] - Hema's revenue is expected to reach a billion-level this year, potentially becoming the second-largest hypermarket chain in China after Walmart [3] - Hema is leveraging Alibaba's consumer platform to expand its customer base, including a recent integration of the 88VIP and Hema membership systems [3]
盒马宣布本财年内新开近100家盒马鲜生店 新增进入城市超50个
Zheng Quan Shi Bao Wang·2025-08-07 05:39