Nan Fang Nong Cun Bao·2025-08-07 06:02Core Viewpoint - Postal Savings Bank of China (PSBC) in Shaoguan is actively promoting consumer finance to stimulate consumption demand and enhance consumption levels, aligning with national economic policies aimed at stabilizing and expanding traditional consumption, particularly in sectors like new energy vehicles and electronics [2][3][4]. Group 1: Consumer Finance Initiatives - PSBC Shaoguan has launched the "Postal Car Loan" program, which offers favorable interest rates and online application processes to support consumers in upgrading their vehicles [7][8][19]. - The bank's initiatives are part of a broader strategy to promote consumption, with a focus on new energy vehicles, which have seen strong growth in recent years [15][17]. Group 2: Collaborative Efforts - PSBC Shaoguan collaborates with over 20 car dealerships and brands, including Toyota, BYD, and Buick, to host joint car exhibitions aimed at providing financial support for automotive purchases [17][19]. - The bank has also introduced various promotional activities under the "Enjoy Family Day" brand, enhancing consumer engagement through diverse offline consumption scenarios [20][21]. Group 3: Consumer Engagement and Benefits - The bank is implementing a range of consumer-friendly activities, such as "New Customer Card Gifts" and "Saturday Discounts," to broaden the scope of benefits for customers [22][24]. - By leveraging its credit card app, PSBC aims to enhance service convenience and stimulate consumer spending across various sectors, including dining, shopping, and transportation [21][24].