抖音生活服务推出“新店宝” 四大权益助力中小商家轻松度过“新手期”

Core Insights - The report highlights the increasing importance of online operations for small and medium-sized enterprises (SMEs) in expanding their business, with over 3.2 million SMEs on Douyin's life services platform and a 69% year-on-year growth in order volume [1] Group 1: New Product Launch - Douyin Life Services has introduced the "New Store Treasure" product to assist new merchants in overcoming initial challenges, offering a one-stop solution that includes traffic support and operational guidance [1] - Merchants can purchase "New Store Treasure" for 1,196 yuan, gaining access to four key benefits, official operational advice, and various free tools to enhance business conversion [1] Group 2: Training and Support - After purchasing "New Store Treasure," merchants receive 30 days of comprehensive training from certified mentors, covering store decoration, product operation, short video operation, and live streaming preparation [2] - Historical data indicates that new merchants using "New Store Treasure" can build foundational elements like account information and content four times faster than their peers [3] Group 3: Traffic and Customer Engagement - Merchants benefit from exclusive traffic support, with the platform providing targeted recommendations based on user consumption behavior, reaching around 20,000 potential customers near their stores [4] - 73% of merchants reported gaining over 10 additional orders during the 30-day service period, and they can monitor exposure and order data in real-time through the Douyin customer app [4] Group 4: Educational Resources - Douyin Life Services offers specialized live courses for "New Store Treasure" merchants, where official business mentors share insights on business logic, high-conversion products, and key elements for viral videos [5] - Merchants also receive offline materials like QR code posters and cards to facilitate customer engagement and enhance the flow of online and offline traffic [6] Group 5: Performance Assurance - Historical data shows that new merchants experience a 66% increase in average daily GMV after completing the cold start phase with "New Store Treasure" [7] - If merchants do not achieve a score of 60 or higher in operational metrics, 20,000 exposures, or zero transaction coupons after 30 days, they are eligible for a full refund [7]