何以中国丨一纸风华传古今 “年画+”绘就新画卷

Core Viewpoint - The article highlights the cultural significance and ongoing innovation of Yangliuqing woodblock New Year paintings, emphasizing their historical roots and contemporary relevance in the context of tourism and cultural heritage preservation. Group 1: Cultural Heritage and Tradition - Yangliuqing woodblock New Year paintings have a history of over 400 years, originating from the Song dynasty, flourishing in the Ming dynasty, and reaching their peak in the Qing dynasty, recognized as a national intangible cultural heritage [5] - The unique style of Yangliuqing paintings is a result of the blending of artistic techniques from southern and northern Chinese painters, influenced by the local wood carving skills [6] - The craftsmanship involves five key processes: outlining, carving, printing, painting, and mounting, with the painting process being particularly intricate, requiring nearly 20 detailed steps for facial features alone [8] Group 2: Innovation and Modernization - The seventh-generation inheritor of the art, Zhang Hong, emphasizes the importance of innovation in keeping the art form relevant, integrating contemporary aesthetics and zodiac themes into new works [8][9] - The Yangliuqing ancient town has undergone a transformation into a "2.0 version," incorporating immersive experiences that blend traditional art with modern tourism, enhancing visitor engagement [11] - The town's commercial activities have seen significant growth, with total revenue reaching approximately 15.6 million yuan, a year-on-year increase of 106.4%, and visitor numbers reaching about 3.24 million, up 115.8% [15] Group 3: Cultural Integration and Community Engagement - The integration of Yangliuqing paintings with other cultural elements, such as tea art, has created unique experiences for visitors, allowing them to engage with the art form in interactive ways [14] - The development of various cultural and creative products, including practical items like bags and T-shirts featuring traditional designs, reflects a commitment to making the art accessible and appealing to a broader audience [18][19] - Collaborations with local universities have introduced fresh creative ideas, ensuring the continued evolution of Yangliuqing culture while maintaining its core essence [19]