Chang Sha Wan Bao·2025-08-07 07:39Core Insights - The article highlights the launch of over 100 tea beverage brands through Meituan during the "First Cup of Milk Tea in Autumn" event, with participation from at least 250,000 beverage stores nationwide [1][3]. Group 1: Event Overview - The "First Cup of Milk Tea in Autumn" has become a permanent marketing event in the takeaway industry since 2020, with Meituan collaborating with various tea and coffee brands for the first time this year to promote new products and bestsellers [3]. - Major brands participating include Mixue Ice Cream & Tea, Yihe Hall, Starbucks, Luckin Coffee, and others, launching new products such as tea, coffee, and fruit tea [3]. Group 2: Sales Performance - Meituan reported that in 2024, 200,000 beverage stores participated in the "Autumn Milk Tea Carnival," selling over 53 million drinks on the day of the event, with 10 brands exceeding one million cups sold [4]. - Mixue Ice Cream & Tea became the first tea brand on Meituan to achieve over 100 million yuan in actual transaction value on the day of the event [4]. Group 3: Industry Impact - The collaboration with delivery platforms like Meituan accelerates the growth of the tea and coffee industry, enhancing brand sales and visibility while benefiting the agricultural supply chain behind tea and coffee [4]. - Meituan aims to help tea brands better understand consumer needs, facilitating product innovation and sustainable development [4].