瑞银：升快手-W(01024)目标价至95.37港元 重申“买入”评级

Core Viewpoint - UBS reports that Kuaishou-W (01024) spends approximately $120 billion annually on video content production, including films, series, advertisements, and short videos, indicating a significant investment in the media sector [1] Group 1: Market Potential - The introduction of generative AI (genAI) is expected to bring substantial changes to the video production market [1] - UBS estimates the global total addressable market (TAM) for film genAI to be between $11 billion and $23 billion, which is anticipated to become a notable growth market for Kuaishou's domestic business [1] Group 2: Investment Outlook - UBS has raised the target price for Kuaishou from HKD 83.4 to HKD 95.37, maintaining a "Buy" rating [1]