奶茶店再现爆单:前方等待300杯!「秋天的第一杯奶茶」开抢
Mei Ri Jing Ji Xin Wen·2025-08-07 08:02

Group 1 - The "first cup of milk tea in autumn" promotion continues to be a significant event in the beverage industry, with August 7 being referred to as the "Double 11 of the milk tea industry" [1] - Meituan announced the distribution of 2.7 million new milk tea vouchers to delivery riders, allowing them to enjoy the first cup of autumn milk tea for free [1] - Taobao Flash Sale is offering over 1 million free milk tea cups daily until August 10, encouraging consumer engagement [4] Group 2 - Many milk tea shops are experiencing overwhelming demand, with reports of long queues and significant order backlogs, indicating a surge in consumer interest [7] - A specific milk tea brand's collaboration event led to a spike in orders, with some locations reporting wait times of up to 126 minutes [9] - The popularity of limited edition items, such as ceramic cup sets, has contributed to rapid sellouts, showcasing consumer enthusiasm for unique offerings [10] Group 3 - The delivery service Ele.me faced significant operational challenges, with users reporting issues such as order delays and system crashes, leading to trending discussions on social media [13][15] - Meituan's promotional activities have sparked discussions online, particularly regarding the "霸王茶姬" voucher recall incident, which affected many users [24] - Meituan has since addressed the concerns regarding the voucher system, indicating a return to normal operations and encouraging users to retry their orders [27]