团播行业进入精品化阶段
Zhong Guo Jing Ji Wang·2025-08-07 08:07

Core Viewpoint - The live streaming industry is taking steps towards healthy development, with Douyin Live hosting a conference to promote high-quality development and self-regulation among live streaming institutions [1][3]. Group 1: Industry Development - The live streaming industry has evolved into a stage of refinement and professionalism, generating diverse employment opportunities such as hosts, choreographers, and camera operators [1][2]. - The industry has faced challenges including vulgar content, fraudulent practices, and contract traps, prompting several institutions to advocate for self-regulation and compliance [1][2]. Group 2: Employment Opportunities - Quality content is identified as the core competitive advantage for the long-term development of the live streaming industry, with an average live streaming room creating over 30 job opportunities [2]. - Professional live streaming institutions are establishing clearer promotion mechanisms, transforming the role into a "growth-oriented" career [2]. Group 3: Regulatory Changes - Douyin Live has upgraded its management regulations for live streaming institutions, imposing stricter requirements on content, host behavior, and agency operations [3]. - The joint initiative by live streaming institutions reflects a shift from "passive compliance" to "active self-discipline" within the industry [3].