Core Insights - The Starry Sea S7 has successfully captured the core choice of family users by focusing on user emotions, usage details, and purchasing psychology rather than performance parameters [2][3] - The vehicle, priced just over 100,000 yuan, offers features typically found in vehicles priced around 200,000 yuan, emphasizing a "non-central city logic" that prioritizes current user needs over futuristic definitions [2] - The S7's design includes practical features such as dialect recognition, Bluetooth Face ID for low-temperature starts, recyclable interior materials, and a 99% sterilization air conditioning system, creating a user experience that resonates with real-life scenarios [2][3] User Safety and Understanding - The Starry Sea S7 adopts a different understanding of safety, using a 10mm steel needle for puncture tests at 100% battery, with strict requirements for no smoke or fire, which appeals to family-oriented buyers [3] - The user demographic for the S7 is more down-market, focusing on the full lifecycle usage risks of a vehicle, addressing concerns like winter starting difficulties and space for baby strollers and luggage [3] - The vehicle does not set new standards but excels in "living standards," replacing flashy technology with practicality, trust over advertising, and long-term reliability over instant gratification [3]
销量黑马星海S7如何赢得人心?
Jing Ji Guan Cha Bao·2025-08-07 08:21