Qi Lu Wan Bao·2025-08-07 08:24Core Viewpoint - The article highlights the active role of China Bank Shandong Branch in supporting the cultural and tourism industry in Shandong Province, particularly during the summer season, by providing financial services and loans to enhance tourism experiences and infrastructure [1] Group 1: Financial Support for Cultural and Tourism Industry - China Bank Shandong Branch has implemented a series of practical measures to support the recovery and development of the cultural and tourism industry, including optimizing resource allocation and providing a comprehensive range of financial services [1] - As of the end of July, the bank has issued nearly 3 billion yuan in loans to the cultural and tourism industry, supporting a total of 238 enterprises [1] Group 2: Specific Projects and Achievements - The Zhoucun Ancient Mall in Zibo, recognized as a "living ancient commercial building museum," received 700 million yuan in loan approval from China Bank Zibo Branch to support its upgrade and enhancement, with nearly 250 million yuan already disbursed [3] - The annual visitor count for the Zhoucun Ancient Mall has surpassed 5 million, showcasing the positive impact of financial support on its revitalization [3] Group 3: Enhancing Consumer Experience - China Bank Weihai Branch quickly responded to funding needs for the Weihai International Beach, completing the funding process in just two days and providing nearly 230 million yuan to improve service experiences and upgrade facilities [5] - The bank has also launched various consumer promotions, such as discounts for cardholders, which have stimulated local summer consumption and increased spending by over 11 million yuan [7] Group 4: Overall Impact on Tourism Development - Through continuous financial support, China Bank Shandong Branch is effectively empowering the development of the cultural and tourism industry in Shandong, contributing to a vibrant summer tourism landscape [7]