响应育儿补贴政策，Babycare等商家在母婴“淡季”开启补贴热潮

Group 1 - The central government has introduced a child-rearing subsidy policy, effective from January 1, 2025, providing 3,600 yuan per child annually for families with children under three years old, benefiting over 20 million families each year [1] - The subsidy is part of a long-term institutional arrangement aimed at creating a family-friendly society and promoting high-quality population development [1] - In response to the subsidy policy, many maternal and infant product retailers have launched significant price reductions during the traditionally slow sales month of August, particularly for essential items like diapers and formula [1] Group 2 - E-commerce platforms like JD.com have initiated promotional events such as "Maternal and Infant Self-Operated Hundred Subsidies" and "Dad's Festival," offering substantial discounts and free products to attract new customers [3] - The dual effect of government subsidies and market promotions is expected to alleviate the financial burden of child-rearing for families and signal a commitment to fostering a family-friendly society [8]