100城500店夜间不打烊！苏宁易购818推出“鲸喜夜”活动

Core Viewpoint - The company is enhancing its night shopping experience through the "Whale Joy Night" event, extending store hours and offering various promotions to attract consumers during high-temperature summer nights [1][3][5] Group 1: Event Details - The "Whale Joy Night" event runs from August 8 to 31, with 500 core stores in 100 cities extending their hours until 10 PM [1] - The event includes partnerships with Didi and brand factories, offering five types of benefits such as travel subsidies, in-store discounts, and exclusive experiences [1][3] - Special promotions include a "New Smart Home Appliances 50% Off Flash Sale" and exclusive brand manager signing events [3] Group 2: Consumer Engagement - The initiative aims to cater to consumers who prefer shopping at night, particularly office workers and the elderly [1] - The event will feature nearly a thousand unique experiential activities, including movie screenings, live sports broadcasts, and product tastings [3] - The company is leveraging consumer habits, as 60% of urban consumption occurs at night, with significant sales during the hours of 6 PM to 10 PM [5] Group 3: Strategic Goals - The company aims to innovate shopping scenarios and enhance consumer interaction, potentially converting night-time foot traffic into increased sales [5] - There is a commitment to continuously develop and enrich offline store consumption scenarios, participating in national consumption promotion and night economy activities [5]