理想汽车，白“撞”了？

Core Viewpoint - The recent controversy surrounding the crash test of Li Auto's i8 has concluded with a joint statement of apology from Li Auto, China Automotive Research, and Dongfeng Liuzhou Motor, but the i8's sales have not seen a corresponding increase despite heightened attention [1][4][10]. Group 1: Incident Overview - A crash test video showcasing the i8's performance against a heavy truck went viral, leading to significant public discourse and controversy, particularly involving the truck brand, Chenglong [4][8]. - Following the backlash, Li Auto adjusted the pricing and configuration of the i8, indicating a response to poor sales performance shortly after its launch [5][10]. Group 2: Sales Performance - The i8, launched at prices ranging from 321,800 to 369,800 yuan, has not achieved expected sales, with reports suggesting only around 6,000 orders [10][20]. - In contrast, the competitor Leidao L90, which launched shortly after the i8, reported 1,976 units delivered within three days, highlighting the competitive pressure faced by Li Auto [10][20]. Group 3: Market Position and Challenges - Li Auto's stock price has struggled since reaching a peak of over 180 HKD per share in March 2022, coinciding with its entry into the pure electric vehicle market [14][18]. - The company has faced declining delivery numbers, with June and July 2023 showing year-on-year drops of approximately 24% and 39.8%, respectively [20][24]. - Li Auto has revised its annual sales target from 700,000 to 640,000 units, with a completion rate of about 36.7% by July [24][25]. Group 4: Future Outlook - The company aims to increase its pure electric vehicle sales target from approximately 50,000 to 120,000 units, despite the competitive landscape becoming increasingly challenging [25][26]. - Li Auto plans to launch the i6, a new five-seat pure electric SUV, in September 2023, which will face competition from other brands in the same price range [26][27].