Xin Hua Wang·2025-08-07 09:49Core Insights - Bosideng has transformed from a domestic brand to a global leader in down jackets, maintaining market leadership for 30 consecutive years and achieving a revenue increase of 11.6% to approximately RMB 25.902 billion in the 2024/25 fiscal year [6][7]. Group 1: Brand and Market Strategy - The collaboration between Bosideng and Harbin to launch the "Harbin × Bosideng" co-branded down jacket exemplifies a new model of city and brand cooperation, integrating deeply into the ice and snow economy [2][3]. - Bosideng's dual focus strategy emphasizes both down jackets and fashionable functional apparel, optimizing its business layout to meet diverse consumer demands [6][7]. Group 2: Innovation and Technology - Bosideng has developed various innovative product lines, such as the Extreme Cold Series and the Puff Series, expanding its offerings to include functional outerwear and outdoor apparel [3]. - The company reported 466 patent applications and 527 granted patents in the 2024/25 fiscal year, with a total of 1,498 patents by March 31, 2025, reinforcing its image as a "down jacket expert" [3]. Group 3: Sustainability and ESG Initiatives - Bosideng has set a goal to achieve net-zero emissions in its operations by 2038, integrating sustainable development principles throughout its business processes [5]. - The company is focusing on green production, intelligent manufacturing, and waste management to reduce carbon emissions and promote sustainable practices [5]. Group 4: International Expansion - Bosideng has registered its international trademark in 68 countries and regions, and has made significant strides in global markets, including opening a flagship store in London before the 2012 Olympics [7]. - The brand aims to enhance its global influence by integrating various resources and promoting its professional capabilities and fashion creativity internationally [7].