盒马宣布：再开近100家！

Core Viewpoint - Hema is shifting its focus to its main business formats, Hema Fresh and community discount stores, while closing its membership stores, indicating a strategic realignment to enhance growth and profitability [1][3][4]. Group 1: Business Strategy - Hema plans to open nearly 100 new Hema Fresh stores and enter over 50 new cities in the current fiscal year, demonstrating confidence in the domestic consumption market [1]. - The company has achieved profitability for the first time in the last fiscal year, with a GMV of 750 billion yuan, ranking third among supermarkets in China [3][4]. - Hema's CEO, Yan Xiaolei, has set a target for GMV to reach 100 billion yuan within three years, focusing on Hema Fresh and Hema NB as core business formats [4]. Group 2: Membership Store Closure - Hema has decided to close all membership stores, which were previously seen as a secondary growth avenue, to concentrate on its main business lines [3]. - The closure of membership stores is part of a proactive business adjustment strategy that began earlier in the year [3]. - Customer service representatives confirmed that membership benefits will still be available at regular Hema Fresh stores, ensuring continuity for existing members [3]. Group 3: Market Expansion and Collaboration - Hema is leveraging Alibaba's consumer platform to expand its customer base, including a new initiative that allows Taobao 88VIP members to access Hema membership benefits [5]. - The integration with Taobao has led to a significant increase in membership growth, indicating a successful collaboration [5]. - Hema has also appeared prominently on the homepage of Taobao's flash purchase section, enhancing its visibility and customer reach [6].