“来中国旅游最难的，是你得先成为半个中国通”——外国游客的7大吐槽

Core Insights - The article highlights the booming inbound tourism market in China by 2025, with Shanghai receiving 2.62 million foreign visitors from January to May, surpassing the same period in 2019. However, it also points out significant challenges faced by these tourists, leading to a mixed experience [1][2]. Group 1: Tourist Experience Challenges - Foreign tourists find navigation apps in China, such as Gaode and Baidu Maps, difficult to use due to language barriers and functionality issues, often resorting to screenshots and AI translation [2][3][5]. - The cashless society in China presents challenges for foreign visitors, as many small vendors do not accept international credit cards, complicating payment processes [5][6]. - The strict requirement for passport verification at various points, such as purchasing tickets and checking into hotels, creates inconvenience for tourists [6][7]. Group 2: Communication and Information Gaps - There is a lack of English support in critical public areas, leading to communication difficulties for tourists who often rely on gestures to interact [7][8]. - Booking processes for popular attractions and transportation are complicated by the need for real-name registration and the complexity of various apps, creating a digital divide for foreign visitors [9][10]. - Tourists report that while cities like Beijing and Shanghai appear modern, the lack of centralized English information makes navigation challenging [10][11]. Group 3: Cultural Adjustment Issues - Foreign tourists experience "cultural shock" due to differences in customs and practices, with little guidance available to help them adjust [11][12]. - The absence of cultural orientation services for foreign visitors leads to feelings of helplessness when faced with unexpected cultural differences [12][13]. Group 4: Recommendations for Improvement - The article emphasizes the need for improved services to enhance the tourist experience, suggesting that addressing issues related to payment, language, transportation, information, service, and cultural guidance is crucial for attracting repeat visitors [15][16].