Zheng Quan Shi Bao·2025-08-07 11:58Core Insights - Li Auto has made significant configuration adjustments to its first pure electric SUV, the Li Auto i8, in response to user feedback, aiming to position itself strategically in the 300,000 to 400,000 RMB electric vehicle market [1][2][3] Group 1: Product Strategy - The Li Auto i8 was launched on July 29, with three versions priced between 321,800 to 369,800 RMB, but over 98% of users preferred the Max and Ultra high-end models [2] - In response to user feedback regarding complex model choices and the desire for certain features to be standard, Li Auto announced a unified configuration adjustment on August 5, making the i8 Max the standard model at a reduced price of 339,800 RMB, including a complimentary platinum sound system valued at 10,000 RMB [2][3] - The i8 features a "full configuration" strategy, including advanced charging technology and intelligent driving systems, which positions it competitively against rivals [3][4] Group 2: User-Centric Approach - Li Auto's rapid response to user feedback, completing configuration changes within a week of the i8's launch, highlights its user-centric philosophy and agile operational capabilities [3][5] - The i8's design includes features like a 15L refrigerator and advanced sound insulation, which were previously associated with range-extended vehicles, now becoming key selling points in the pure electric market [4][5] Group 3: Market Positioning - By simplifying the product offerings to a single competitive SKU and including high-demand features as standard, Li Auto aims to reduce user decision-making costs and align with the current trend of "explosive" product logic [5][6] - The i8's launch is expected to enhance Li Auto's market share in the 300,000 to 400,000 RMB SUV segment, where it has already outperformed brands like Mercedes-Benz, BMW, Audi, and Tesla in sales from January to June [6]