Zheng Quan Ri Bao Wang·2025-08-07 12:19Core Insights - The launch of the Li Auto i8 has garnered significant attention from high-end electric vehicle consumers, with its discussion volume surpassing other popular models in the market [1] - Li Auto announced a major adjustment to the i8 model shortly after its launch, standardizing configurations and pricing [2] Pricing and Configuration Adjustments - The i8 Max is set as the standard configuration, with its price reduced from 349,800 yuan to 339,800 yuan, and an additional 10,000 yuan worth of platinum sound system included [2] - Customers who initially ordered the Ultra version at 369,800 yuan can now obtain the same configurations for 349,800 yuan [2] - Customers who ordered the Pro version have the option to cancel or upgrade their orders [2] Decision-Making Efficiency - The decision to adjust the i8 configurations was made within just 7 days of the vehicle's launch, showcasing Li Auto's rapid decision-making capabilities [3] - During this period, the company processed a substantial amount of data (603,138 data points) from sales terminals to inform their strategic decisions [3] Market Positioning and Consumer Demand - Following the adjustments, the i8's Pro, Max, and Ultra versions were replaced by a unified configuration known as the "Li Auto i8 Listening to Advice Version," priced at 339,800 yuan [4] - The new version aligns with consumer preferences, as 98% of orders were directed towards the Max and Ultra versions, indicating a strong demand for high-end configurations [3] Product Features and Performance - The i8 Listening to Advice Version features a 97.8 kWh battery, offering a range of 720 km under CLTC standards, and supports rapid charging capabilities [5] - It is equipped with dual motors providing a maximum power of 400 kW and a peak torque of 660 N·m, achieving 0-100 km/h acceleration in 4.5 seconds [5] Luxury and Technology Integration - The i8 includes high-end features such as a dual-chamber air suspension, luxurious seating arrangements, and a four-screen interactive system [6] - It also incorporates the VLA driver model, which enhances driving capabilities through advanced learning and adaptation [6] Market Dynamics and Sales Potential - The market for electric vehicles priced between 300,000 and 400,000 yuan is considered a blue ocean, with limited competition outside of the Tesla Model Y [7] - The i8 has already surpassed 6,000 pre-orders, indicating strong market interest and potential for monthly sales exceeding 4,000 units [8] Competitive Landscape - In the first half of the year, Li Auto outperformed major luxury brands (BBAT) in sales within the 300,000 to 400,000 yuan SUV market [8] - The introduction of the i8 is expected to solidify Li Auto's dominance in this price segment, directly competing with established luxury brands [8] User-Centric Philosophy - The launch of the i8 Listening to Advice Version reinforces Li Auto's commitment to a user-driven product philosophy, emphasizing the importance of responding to consumer feedback [9]