Core Insights - The article highlights the unexpected success of the Xinghai S7, a mid-to-large electric sedan from Dongfeng Fengxing, which has emerged as a growth champion in the Chinese electric vehicle market, achieving a remarkable 358% increase in sales in Q2 2025 [1][2] - The strategy employed by Dongfeng Fengxing focuses on delivering real value to ordinary users rather than relying on flashy marketing or high-performance features, positioning the Xinghai S7 as a practical choice for families [3][4] Product Strategy - The Xinghai S7 features an impressive 650 km electric range, the only FSD suspension in its class, a 5.45-meter turning radius, and the lowest drag coefficient of 0.191 Cd in its segment, indicating a commitment to extreme cost-performance [2] - The marketing approach involved signing a rising Chinese NBA player, Cui Yongxi, to symbolize the brand's technical strength and product control, rather than opting for celebrity endorsements [1] User-Centric Design - The design philosophy of the Xinghai S7 emphasizes solving everyday problems for users, such as voice control for elderly family members and battery safety standards that exceed industry norms, thus creating a "military-grade fortress safety" perception [3] - The vehicle is positioned as an affordable option for families, becoming a preferred choice for many as a second car or first electric vehicle, reflecting a shift in the market from performance-oriented to practical solutions [4]
中场逆袭:一款被低估的车是如何闯进中大型新能源家轿核心战场的?
Jing Ji Guan Cha Bao·2025-08-07 12:55