秋一杯带动奶茶热度，茶百道半日近两千家店销量涨超500%

Core Insights - The launch of "the first cup of milk tea in autumn" on August 7 has significantly boosted the milk tea market, reflecting the continuous release of consumer spending potential [2] - Tea Baidao, a leading milk tea brand, reported a sales increase of over 340% in both product sales and revenue on the day of the event, with nearly 2000 stores experiencing a sales surge exceeding 500% [2][3] Company Performance - Tea Baidao's ice milk products, particularly the "Sunshine Green Grape Ice Milk," have become extremely popular, selling nearly 200,000 cups on the day of the event, with over 100,000 cups sold for the top-selling item alone [3] - The brand's commitment to using fresh ingredients, including real fruit, tea, and milk, has positioned it as a leader in the new tea beverage sector, appealing to health-conscious consumers [4] Industry Trends - The new tea beverage industry has evolved from a focus on powdered mixes to an emphasis on fresh ingredients and health, reflecting a growing consumer awareness of dietary health [3][4] - The National Health Commission's initiative to promote healthy lifestyles has further heightened consumer interest in the quality of tea beverages, with nearly half of consumers increasingly prioritizing ingredient authenticity [3] Supply Chain and Innovation - Tea Baidao has invested in its supply chain, covering all 31 provinces in China with 25 storage centers and over 300 temperature-controlled delivery vehicles, ensuring efficient distribution [4] - The brand's focus on high standards for freshness and quality in its products, such as the 21-day shelf life for its milk and the use of premium jasmine tea, demonstrates its commitment to innovation and health [4]