


Core Viewpoint - The article discusses the high-quality development of wealth management in China, emphasizing the role of China Merchants Bank in this evolving landscape and its commitment to leveraging the Greater Bay Area's advantages to integrate into the global wealth management market [1][2]. Group 1: Company Overview - China Merchants Bank has strengthened its comprehensive strength over 38 years, ranking 8th in the latest global bank ranking by Tier 1 capital [2]. - The bank serves over 200 million individual customers, managing total retail customer assets exceeding 16 trillion yuan, with asset custody exceeding 24 trillion yuan and asset management nearing 4.5 trillion yuan [2]. - The bank's retail insurance distribution has surpassed 1 trillion yuan [2]. Group 2: Industry Trends - The wealth management industry in China is facing new trends and opportunities, driven by global economic and financial integration, with significant growth potential [2]. - The low-interest-rate environment in China is expected to have a profound impact on wealth management, increasing customer demand for enhanced management capabilities [2]. - The rapid advancement of technology, particularly AI, is anticipated to disrupt traditional wealth management practices [2]. Group 3: Business Strategies - The bank is shifting its wealth management model from focusing on transaction volume (GMV) to asset under management (AUM), emphasizing customer retention [3]. - A balanced business structure is maintained through a multi-asset and multi-strategy approach, utilizing the TREE asset allocation service system [3]. - The bank has developed seven product lines, including wealth management, funds, insurance, private equity, overseas investments, gold, and deposits, to ensure balanced growth in AUM and revenue [3]. Group 4: Customer Experience and Technology - The bank aims to enhance customer experience through a "certainty" supply strategy and improved product management and risk control [4]. - A monitoring system for key product mapping has been established to ensure standardized product management [4]. - The bank is advancing its digital transformation by building a "cloud + AI + middle platform" infrastructure, launching intelligent applications for wealth management [4]. Group 5: Industry Initiatives - The bank's president proposed five key roles for the industry: as builders of a strong financial nation, creators of long-term value, service providers for global asset allocation, pioneers in AI and finance, and practitioners of market norms [5][6]. - The bank emphasizes the importance of integrating into national financial strategies and supporting the development of the Greater Bay Area [5]. - The bank aims to leverage its large customer base to enhance wealth management experiences and facilitate global asset allocation services [6].