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一线城市溢价率创年内新高 7月土拍市场“缩量提质”
Mei Ri Jing Ji Xin Wen·2025-08-07 15:17

Core Insights - The land market in China is experiencing a significant increase in competition for high-quality plots, particularly in major cities like Shanghai, Shenzhen, and Suzhou, leading to record-breaking land prices and premiums [1][2][3] Group 1: Land Market Trends - In July, the overall supply of land decreased year-on-year, but many cities saw record-breaking floor prices due to the release of high-quality residential land [1] - The average premium rate for land auctions in key monitored cities reached 9.9%, the highest since Q2 2025, with first-tier cities seeing a premium rate of 25.7% [2] - Notable land transactions include a plot in Shenzhen sold for a floor price of 84,180 yuan per square meter, marking a historic high for the city [2] Group 2: Company Participation - The top 100 real estate companies in China acquired land worth 578.3 billion yuan in the first seven months of the year, a year-on-year increase of 34.3% [4] - State-owned enterprises and local government-backed firms are the primary players in land acquisition, focusing on core cities, while private companies are selectively increasing their land reserves [4][5] Group 3: Policy and Market Outlook - Recent policy changes aim to optimize land supply management, enhancing the quality and availability of residential land in key urban areas [5] - The land market is expected to maintain a competitive auction environment in the second half of the year, driven by policies that support market stability and encourage investment in urban renewal projects [5][6]