Procter & Gamble's Margins Stay Firm: Is Premiumization Paying Off?

Key Takeaways The Procter & Gamble Company's (PG) fourth-quarter fiscal 2025 results pointed to steady margins, even amid global volatility, and highlighted the effectiveness of its premiumization strategy. Despite a decline of 70 basis points (bps) in the gross margin in the quarter, the company reported a 150-bps expansion in the core operating margin, fueled by significant productivity improvements and disciplined reinvestment in innovation and demand creation. PG's ability to grow core EPS by 6% year ov ...