上半年增加值119亿元 浙江嘉兴时尚产业“硬核”突围

Core Insights - The fashion industry in Jiaxing is projected to achieve an industrial added value of 11.9 billion RMB in the first half of 2025, indicating a robust development trend [1] - Jiaxing's fashion sector is transitioning from "scale expansion" to "value creation" driven by sustainable innovation, technological empowerment, and digital transformation [1] Industry Development - Jiaxing has a strong foundation in the fashion industry, featuring well-known markets such as Tongxiang's wool sweater market, Haining Leather City, and Pinghu's China Garment City [1] - The city has formed a new pattern of industrial agglomeration with core areas in Haining, Tongxiang, Pinghu, and Xiuzhou, characterized by complementary and interlinked development [2] Technological Advancements - Traditional industries in Jiaxing are undergoing transformation through technology, with companies investing in research and development of high-quality natural fiber yarns and functional ecological textiles [3] - The integration of industrial big data, 5G, and artificial intelligence is enhancing capabilities across design, production, and marketing in the fashion textile sector [4] Value Creation - Jiaxing's textile and apparel industry is focusing on cultural confidence and ecological coexistence, with companies launching products that blend traditional cultural elements with modern design [5] - The shift from "selling products" to "selling culture" is evident, as companies emphasize brand positioning and cultural heritage in their offerings [6] - In 2025, seven silk projects in Jiaxing secured 35.8% of the total central foreign trade funds allocated to Zhejiang Province, ranking first in the province [6]