MEDIROM Joins the World Network, Embracing Next-Generation Proof of Human Concept Led by ChatGPT Creator Sam Altman

Core Points - MEDIROM Healthcare Technologies Inc. has partnered with Hakuhodo Inc. to promote the adoption of World ID in Japan, a protocol designed to verify human authenticity in the AI era [3][4] - The collaboration aims to install the "Orb" verification device in approximately 100 Re.Ra.Ku relaxation salons, with a target of issuing 500,000 new World IDs annually by the end of December 2025 [5][12] Company Overview - MEDIROM operates over 300 relaxation salons under the "Re.Ra.Ku" brand and has expanded into HealthTech, offering various health-related services and products [19] - Hakuhodo will provide planning and operational support as a flagship partner in the domestic expansion of the World project [12] - Tools for Humanity (TFH) is responsible for providing the World technology, platform operation, and security supervision, ensuring user privacy and control [12][16] Technology and Implementation - World ID is a global personal authentication technology that aims to provide digital proof of human identity, especially in a landscape increasingly populated by generative AI [9] - The "Orb" device utilizes advanced camera technology to verify individuals' humanness without compromising their identity [9][10] - Once verified, users can store their World ID in the "World App," allowing access to various compatible services [10] Market Context - The initiative is part of a broader global effort to build tools that help humanity adapt to the AI era, increasing online trust by distinguishing between humans and AI [8] - The project is co-founded by notable figures in the tech industry, including Sam Altman, aiming to create a new economic system where only verified humans can access certain services [8]