Bright Mountain Media, Inc. Announces Second Quarter 2025 Financial Results

Core Insights - Bright Mountain Media, Inc. reported strong financial momentum in Q2 2025, with revenue reaching $15.4 million, an 18% increase from $13.0 million in Q2 2024, driven primarily by its advertising technology division [2][3][4] Financial Performance - Q2 2025 revenue was $15.4 million, up $2.4 million from Q2 2024, with the advertising technology division being the main contributor [3][4] - For the first half of 2025, total revenue was $29.6 million, a 16% increase from $25.5 million in the same period of 2024 [4][7] - Advertising technology revenue for Q2 2025 was approximately $5.1 million, while digital publishing revenue was approximately $359,000 [3][7] - Cost of revenue for Q2 2025 was $12.4 million, an increase of 29% from $9.6 million in Q2 2024, primarily due to increased publisher costs and direct project costs [3][5] - General and administrative expenses decreased by 24% to $4.0 million in Q2 2025 compared to $5.3 million in Q2 2024 [5][10] - The net loss for Q2 2025 was $4.1 million, a 22% improvement from a net loss of $5.2 million in Q2 2024 [5][10] Adjusted EBITDA - Adjusted EBITDA loss for Q2 2025 was $218,000, showing a 76% improvement from a loss of $920,000 in Q2 2024 [6][18] - For the first half of 2025, adjusted EBITDA was $599,000, compared to a loss of $2.0 million in the same period of 2024 [6][19] Revenue Breakdown - Revenue breakdown for Q2 2025 included approximately $5.1 million from advertising technology, $359,000 from digital publishing, $7.3 million from consumer insights, $1.7 million from creative services, and $869,000 from media services [3][7] - For the first half of 2025, advertising technology revenue was approximately $9.3 million, digital publishing revenue was approximately $942,000, consumer insights revenue was approximately $14.4 million, creative services revenue was approximately $3.2 million, and media services revenue was approximately $1.7 million [7]