首店经济如何催生现象级消费场景

Core Insights - Hema Fresh's first store in Yantai opened on July 25, attracting over 40,000 daily visitors in its first week and a 50% increase in online orders compared to pre-opening levels [1][3][4] Group 1: Store Performance - The store has become a phenomenon in consumer experience, ranking among the top in sales nationwide for Hema Fresh [1][3] - Daily customer flow has remained high, with staff working around the clock to restock popular items like durians and king crabs [3][4] - The store features a mix of high-end and affordable products, integrating shopping and dining experiences [4][5] Group 2: New Retail Model - Hema Fresh operates under a new retail model that emphasizes fresh products and quality, supported by a robust supply chain and direct sourcing [5][6] - The model combines online and offline resources, allowing for rapid delivery and high inventory turnover, outperforming industry averages [5][6] Group 3: Economic Impact - The success of Hema Fresh's first store reflects the "first store economy" in Yantai, which has been actively promoted by local government policies [7][8] - Yantai's retail sector has shown resilience, with a 6.2% year-on-year growth in retail sales, driven by a young population eager to spend [8] Group 4: Future Outlook - The store's management anticipates sustained popularity for at least another month, with plans to enhance service and supply chain efficiency [9] - The local government aims to leverage Hema Fresh's model to encourage more brands to enter the market, fostering a modernized commercial landscape [9][10]