Zheng Quan Shi Bao·2025-08-07 22:35Core Insights - The article discusses the competitive promotional activities among major food delivery platforms in China, coinciding with the start of autumn, aiming to capture consumer interest during this seasonal consumption peak [1][3] Group 1: Promotional Activities - Major platforms like Meituan, JD Delivery, and Taobao Flash Sale launched various promotions such as "first cup of milk tea" and "first bite of fried chicken" to attract customers [1] - These promotional efforts are part of a broader strategy to gain market share and enhance consumer engagement during a peak consumption period [1] Group 2: Service Challenges - Despite the promotional excitement, significant service issues arose, including delayed deliveries and system errors, leading to customer dissatisfaction [3][4] - Users reported difficulties in placing and tracking orders, with some unable to contact customer service due to high demand and system overload [4][5] Group 3: Industry Observations - Industry observers noted that the competition among platforms highlighted systemic weaknesses in service capabilities, particularly during high-demand periods [8] - The reliance on aggressive promotional strategies without adequate service infrastructure can lead to a mismatch between short-term traffic spikes and long-term operational capacity [8][9] - Recommendations include optimizing system stability before promotional events, dynamically adjusting delivery capacity, and improving customer service efficiency through technology [8][9]