暑期红色研学游受青睐，北京热度居首

Core Insights - The summer travel season has seen a significant increase in interest for red tourism destinations, particularly in Beijing, Shaanxi, and Jiangxi, as indicated by rising search trends on the Tongcheng travel platform [1][3] - The release of the film "Nanjing Photo Studio" has notably boosted the popularity of red tourism, with searches for its filming location, Shanghai Film Park, increasing by over 80% [2][6] - Red tourism is primarily focused on family and educational travel, with popular destinations including historical sites and memorials related to revolutionary history [3][5] Group 1: Red Tourism Trends - The top red tourism destinations this summer include Beijing, Shaanxi, Jiangxi, Shanxi, Shanghai, Guizhou, Hunan, Hebei, Fujian, and Guangxi [3] - Key attractions for red tourism include Tiananmen Square, Yan'an Baota Mountain, Jinggangshan Scenic Area, and the site of the First National Congress of the Communist Party of China [3] - The popularity of educational travel products related to red themes has significantly increased compared to the previous year [5] Group 2: Impact of Film on Tourism - The film "Nanjing Photo Studio" has driven a surge in interest for related historical sites, with significant increases in search activity for memorials associated with the Anti-Japanese War [4][5] - Major memorials gaining attention include the Nanjing Massacre Memorial Hall and the Museum of the War of Chinese People's Resistance Against Japanese Aggression [4] Group 3: Travel Logistics and Accessibility - Many red tourism destinations are located in revolutionary areas with limited direct flight options, leading to increased demand for connecting flights [7] - Tongcheng's flight connection products have effectively addressed the lack of direct flights to popular red tourism destinations, resulting in a notable increase in transfer passenger traffic [7][8] - The company plans to collaborate with domestic airlines to enhance connectivity to red tourism destinations through more transfer routes [8]