商河电商增速夺得全市双冠军

Core Insights - In the first half of this year, the online retail sales in Shanghe County reached 3.42 billion yuan, with a year-on-year growth of 38.6%, surpassing the city's growth rate by 30.9 percentage points, ranking first in the city [1] - Live-streaming e-commerce contributed 1.54 billion yuan to the online retail sales, accounting for over one-sixth of the city's total, with a year-on-year growth of 177.8%, exceeding the city's growth rate by 158 percentage points, also ranking first in the city [1] - The number of e-commerce enterprises, stores, and employees in Shanghe County has steadily increased, with 577 e-commerce enterprises, 4,695 e-commerce stores, and 5,692 direct e-commerce employees currently [1] Sales Breakdown - The physical goods online retail sales amounted to 3.36 billion yuan, representing 98.1% of Shanghe County's online retail sales, with a year-on-year growth of 41.3% [1] - Non-physical goods online retail sales reached 63.91 million yuan [1] Transaction Model Analysis - B2C online retail sales were 3.23 billion yuan, accounting for 94.3% of Shanghe County's online retail sales, with a year-on-year growth of 41.4% [1] - C2C online retail sales were 194.67 million yuan, representing 5.7% of Shanghe County's online retail sales, with a year-on-year growth of 4.7% [1] Industry Composition - In terms of industry, the top three categories for physical goods online retail sales in Shanghe County were grain and oil food, Chinese and Western medicines, and sports and entertainment products, accounting for 68.3%, 7.3%, and 5.6% respectively [2] - For non-physical goods, the leading categories were online dining, virtual products, and online entertainment [2]