奶粉下沉市场争夺战升级

Core Insights - The article discusses the evolving landscape of the new consumption sector, highlighting trends and shifts in consumer behavior and preferences [2] Group 1: Industry Trends - The new consumption sector is experiencing significant growth, driven by changing consumer habits and the rise of e-commerce platforms [2] - There is an increasing demand for personalized and sustainable products, reflecting a shift towards more conscious consumerism [2] - The integration of technology in retail, such as AI and big data analytics, is enhancing customer experiences and operational efficiencies [2] Group 2: Company Implications - Companies in the new consumption space are adapting their strategies to align with consumer preferences for sustainability and personalization [2] - The competition among brands is intensifying, with a focus on innovation and unique value propositions to capture market share [2] - Investment in digital transformation is becoming crucial for companies to remain competitive in the rapidly changing market [2]