发展智慧文旅要注重实效

Core Insights - The integration of cutting-edge technologies such as VR devices and digital humans is becoming standard in cultural and tourism attractions, but many projects suffer from superficial implementation and low user engagement [1] - The rapid development of technologies like 5G, AI, VR/AR, and IoT is reshaping the tourism industry, driving technological iteration and business model reconstruction [1] - The concept of "smart tourism" is gaining traction, but many projects remain focused on hardware rather than effective implementation, necessitating a shift in development strategy to realize the full potential of smart tourism [1][2] Group 1: Technology Integration - VR and digital technologies are being adopted widely in tourism, yet many attractions face challenges such as low content clarity and limited film options, leading to poor visitor experiences [1] - The tourism industry serves as a testing ground for new technologies, enhancing precision in tourism governance, convenience in services, and intelligence in marketing [1] Group 2: Data Utilization - The tourism sector faces challenges with data fragmentation, which can create information silos; improving data collection and integration is essential for enhancing overall data quality and application [2] - There is a need to innovate product offerings to better meet market demand, focusing on the integration of software, content, and services rather than just hardware [2] Group 3: Sustainable Profitability - The lack of clear profit models in the tourism industry hampers capital flow and innovation, highlighting the need for sustainable business models to support long-term operations and technological advancements [3]