Core Insights - DJI has launched two new product categories within a week, entering the sweeping robot and panoramic camera markets, indicating a diversification strategy beyond its core drone business [1][2] Group 1: Sweeping Robot Market - DJI's first sweeping robot, priced from 4699 yuan, targets the high-end market, entering a competitive landscape where the penetration rate was only 5.5% in China last year [2] - The sweeping robot market has seen a decline in sales from 2021 to 2022, but a slight recovery occurred in 2023, with the top five brands holding a market share of 93.6% [2][4] - The design of DJI's sweeping robot has undergone three significant changes, including the transition from mechanical to solid-state LiDAR, indicating a focus on advanced technology [3] - The challenges in the sweeping robot market include the need for improved self-cleaning capabilities and coverage of hard-to-reach areas, which remain unresolved [4] Group 2: Panoramic Camera Market - The global panoramic camera market is valued at 5.03 billion yuan in 2023, with a significant market share held by domestic brands, particularly 67.2% by Insta360 [6] - The supply chain for panoramic cameras is primarily based in China, providing a competitive advantage in production and design [6][7] - The industry is moving towards custom square sensors to balance high image quality and compact size, although this requires significant investment and foresight [7]
消费级硬件厂商忙跨界 大疆“两面”出击
Di Yi Cai Jing·2025-08-08 00:32